Addressable Market
It is estimated that in 2022 digital travel sales in the United States will reach an estimated $208 billion. Viageur’s serviceable available market is $62.4 billion which accounts for the mobile travel sales and the serviceable obtainable market is $250 million.
While the pandemic caused a decline of 73.5% decline in the international tourism economy in 2021 from 2019, it is anticipated that in the United States, overall domestic travel spending will reach $932 billion with over 2.24 million U.S. Domestic Person-Trips.
Viageur’s aim is to initially target and acquire travelers from the tours and activities sector, the third-largest sector after airfare and lodging, with annual spending estimated between $27 and $33 billion in the U.S. alone.
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